Welcome to Everything LLUXE International

The Story Behind the Brand

Everything LLUXE International was built on a vision — one woman, one dream, and the relentless belief that culture, community, and creativity can power something truly extraordinary.

Lady LLUXE didn't wait for permission. She started with a side hustle, then another, and another — each one rooted in passion, purpose, and a deep love for the people around her. What began as a spark grew into a full ecosystem of brands, events, food, and fashion, all united under one name: LLUXE.

LLUXE International is the hub — the heartbeat — of it all. A place where culture is celebrated, community is centred, and every brand tells a story worth wearing, tasting, and living.

Our Mission

To build brands that mean something. To create spaces — online and in person — where people feel seen, celebrated, and connected. To prove that the side hustle is never just a side hustle; it's the beginning of something bigger.

What We Stand For

  • Culture — We celebrate who we are, where we come from, and the richness that comes from community and shared experience.
  • Community — Everything we build is for the people. Our brands, our events, our food — all designed to bring us together.
  • The Hustle — Lady LLUXE built this from the ground up, and that entrepreneurial spirit runs through every brand under this umbrella.
  • Excellence — LLUXE means luxury in spirit. We bring our best viibe to everything we create, always.

The LLUXE Family of Brands

One vision. Many expressions. Here's the family:

  • LLUXE & LLUXEBOSS Clothing — Our flagship label and online boutique. Wear the Viibe you feel.  Wear your culture, wear your confidence.
  • Billionaire SheEO — Everything SHE. Merch and stationery for the women who lead, build, inspire and impact 
  • LLUXE IE Events — Culturally curated events for the community, including our beloved annual LLUXE LiveLoveCricket tournament — where sport meets culture, celebration, and togetherness.
  • GEORGEL Kitchen — Soulful, sunshine cooking served at every LLUXE event. The food that brings everyone to the table. Shop our GEORGEL Kitchen merch.
  • LLUXE & LABELS — Beautiful home décor for everyone, at everyday low prices.
  • New and coming soon: BlackBabelLabel. The language of legacy. 

LLUXE LiveLoveCricket

Every year, the LLUXE LiveLoveCricket tournament brings the community together for a day of sport, culture, and pure joy. It's one of Lady LLUXE's proudest creations — a living, breathing example of what happens when you build something with love and put community at the centre of everything.

You Belong Here

Whether you're here for the fashion, the food, the events, or simply the community — there's a place for you in the LLUXE family. This is a space built with heart, run with hustle, and always growing.

Welcome to LLUXE. Welcome home.

Shop LLUXE Clothing →  |  Upcoming Events →  |  LiveLoveCricket →